USC Student Lock-In
Marketing Campaign

I designed this marketing Campaign for USC Fashion to promote their student lock-in events that were happening in store across the country. As well as designing the artwork I was also tasked with designing a number of other digital elements including a responsive web page for the site, a number of e-mail campaigns and social media promotional graphics.

I gave the artwork a bright scrapbook feel, using an energetic colour palette and a collage layout. The campaign was well received throughout the company and through social media and helped set the fun, adventurous tone of the student nights.