Baked with love

Raising awareness

This video was produced to highlight the incredible fundraising efforts of Bernadette Barr, a Mary’s Meals supporter, who over the course of several years had baked 100’s of cakes to raise money for the charity.

Getting the mix right

I produced this short film to support a press release our media team had produced and to be used as organic social media content.

I edited the film, taking inspiration from the Great British Bake Off, keeping a jovial and quirky tone.

An even bake

The video was well received on social media, becoming one of the top performing organic social posts of that year.

The media release was picked up by the P&J and became a great source of brand awareness.