adidas Neo

Best foot forward

Fashion retailer USC had gained exclusive UK promotion of a trainer line adidas had created to target younger customer. I was tasked with creating promotional imagery and marketing materials to promote the new range of trainers.

A pop of colour

The trainers were aimed at a younger audience that desired ‘street ware’. The main selling point for this range was the bright colours used on the soles of the shoe. I carried this pop of colour through to the imagery created, adding in bright backgrounds to the product imagery I shot.

A campaign landing page was created, with an email marketing campaign and, organic and paid social media content.

Streets ahead

22% increase in website traffic

There was a large spike in website traffic, driven by Meta and Google display adverts created using the visuals I created.

51% increase in email CTOR

The number of unique clicks in the emails sent was 51% higher than the average email Click To Open Rate.