I created this campaign for USC Fashion to promote a new line of adidas footwear. The images were created to compliment the bright bursts of colour present in the shoes, by applying the same colour or complimentary colours to the back-drop in post. A nod to the typography in the adidas Neo identity was also used as a way to draw the eyes focus to the trainers. I designed the campaign in the form of targeted emails, web banners and social media pushes. The designs were well received and the campaign was very successful in pushing the product to customers.